Eyes Wide Open. Wallet Half Shut: The Emerging Post-Recession Consumer Consciousness
Ogilvy, 2010

As thought leaders and experts in understanding consumer behavior in the context of our culture, Ogilvy and Communispace teamed up to make sense of the effects the recession has, and will have, on Americans. In this study, we attempted to answer some important questions by surveying 1,200 U.S. consumers and qualitatively exploring key topics with 694 online community members.

• How are consumers emerging from the recession? 
• What changes are they making and will they make in the short term? Long-term? 
• What will post-recession consumers want, need, desire? 
• How will they prioritize spending their time and money? 
• How can marketers and brands stay relevant as they navigate this new landscape? 
• Are there any notable differences when looking at generations, gender or geography?

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