CONSUMER INSIGHTS

Title	Author	Date
A brand new lavarropas Family plays an important role for Hispanics. They celebrate birthdays with home cooked meals, they care for their elders and want to be happy together.	Wing	2012
Not Just Different but Meaningfully Different A meaningful difference is one that is considered to be important — one that provides a brand with a meaning that is likely to have an influence on a person’s brand choice.	Millward Brown	2012
Luxury vs Premium - Luxury Detectives Does it make a difference to the consumer if a brand is premium or luxury?	Added Value	2011
Sustainability and Luxury Should the luxury industry admit defeat and never embrace sustainability? We think not for several reasons.	Added Value	2011
Cashing in on Culture: Breathing New Life into Old Brands One of the biggest challenges of consumer research is that it is often focused on the present; consumers tend only to play back what they are currently experiencing and what they know is going on around them right now.	Added Value	2011
Mainstream Green Report on the Green Gap project, designed to bridge the gap between consumers’ green intentions and green actions.	Ogilvy	2011
Understanding The New Customer Journey In the beginning, there were places we visited to have a look around and buy stuff from the racks of stock vying for our attention. This model worked pretty well for centuries, and was still the relevant scenario less than 20 years ago when everybody seemed to know where they fitted in. Life was SIMPLE.	Fitch	2011
Marketing to the New Majority Strategies for connecting with the new mainstream in America's increasingly diverse consumer population.	Millward Brown	2011
Fixed Shopping Budget? How much gets filled into a shopping cart and the types of brands which gets thrown in is determined by the consumer's budget.	Grey	2011
The Endangered Species Of The Marketing World Brand loyalists, brand evangelists or however you may want to define them, are amongst the most precious people in any brand owners life.	Grey	2011
The Unexploited Powers of the Trial Pack "Tryvertising", or trying-before-buying was first spotted as a global trend by Trendwatching.com in 2005 and continues to proliferate until today.	Grey	2011
Wassup Amidst all this cultural and political maelstrom, fresh content kept gushing – underlying our belief that sometimes, the best ideas emerge during times of great adversity.	Ogilvy & Mather Asia Pacific	2011
The future rises in the Middle East An article on the political upheaval in the Middle East and North Africa, and the role of Futurists among the population.	Ogilvy Noor	2011
Communicating in the People's Republic China's consumer demographics are diverse and disparate, making it puzzling to try and segment or make sense of the world's most populous market.	Added Value	2011
Brand Building in the BRICs Using research-based evidence to provide guidance for marketers, it examines the similarities and differences between the BRICs, and suggests strategies for building successful brands in these huge and dynamic markets.	TGI	2011
The Innovation Can Change The World Innovation changes the world. Brands like Apple and Virgin have built their businesses on the idea that change – often radical change – can be very, very good for business.	Added Value	2011
Frandship The ultimate goal for many brands is to achieve an emotional connection with a consumer.	TNS Research International	2011
In-store advice and the Asian shopper The value of in-store advice is much more complex and has a multilayered element to how the information is absorbed by the Asian shopper.	Grey Group Asia Pacific	2011
The 'Promotion' Needs a Makeover All good things must come to an end, and that end is near for what we fondly know as ‘the promotion'… well, not completely come to an end but like big hair, and 80s fashion, ‘the promotion' needs a well-deserved update	Grey Group Asia Pacific	2011
They Are Not Just Shoppers, They Are Students No matter what kind of a student you once were, you never stop being one, even when you grow up. It comes through in little ways and this is especially so, when you are out shopping.	Grey Group Asia Pacific	2011
Review Preview 2010-2011 In today's communications world, it's easy to feel you're on shifting sands. The ‘next big thing' changes by the day and it becomes increasingly challenging for brand owners to identify the best way to engage their consumers.	MEC	2011
The TIB - A Future with Added Value A Study on the Value and Benefits of the German National Library of Science and Technology.	TNS infratest	2011
The 2011 TGI Product Book Welcome to this free publication of extracts from TGI's immense database of product usage information from around the world.	Global TGI	2011
The Fun of Shopping Australians are lagging behind the rest of Asia Pacific when it comes to their enjoyment of shopping. Here's how to fix it.	Grey Group Asia Pacific	2011
Discover BRIC: Brazil, Russia, India & China It appears that the four BRIC markets are going to become even stronger players on the world stage… and they are beginning to flex their muscle.	TNS	2011
Gaming As A TV Sport In Korea, gaming is a popular TV sport with dedicated channels, teams, leagues, superstar players, adoring female fans and multimedia branding opportunities that multinationals have so far largely ignored.	Grey Group Korea	2010
Kantar Retail - Get Out of the Box to Earn Your Share Kantar Retail say that short-term volatility is up but most retailers are not predicting either rapid recovery or deceleration.	Kantar Retail	2010
Eyes Wide Open 2.0 New research from Ogilvy & Mather and Communispace reveals extreme new consumer shopping behavior and spending priorities.	Ogilvy & Mather and @Communispace	2010
Asian Shoppers by Country Psychographics How segmentation from Grey's Eye on Asia Retail study can be used as a basis for pan-Asian campaigns.	Steve Yi, Grey Group Asia Pacific	2010
Engaging the Smart Asian Shoppers What really drives Asian shoppers in their purchase decisions? Insights from the Eye on Asia – Retail study	Grey Asia Pacific	2010
Eyes Wide Open. Wallet Half Shut Ogilvy and Communispace team up to make sense of the effect that the recession has had and will have on Americans.	Ogilvy	2010
Our Top Ten Thinkers For Researchers Who are the leading thinkers currently inspiring researchers? Here is Kantar's list.	Kantar	2010
Supermarket Of The Future FITCH forecasts how changing consumer needs will shape tomorrow's supermarkets.	FITCH	2010
Top 20 Most Valuable Global Retail Brands A new report by Kantar Retail examining the world's leading retailers based on the valuation of their brands.	Kantar Retail	2010
Kantar Retail Breathrough - The Pulse of Retail Recovery Kantar Retail encourages marketers to consider the attributes of the rethinking process - innovation, repositioning and precision.	Kantar Retail	2010
Strategies For A New Consumer Age MEC asked experts from inside and outside WPP to comment on how the financial crisis and other global forces will shape future consumer behaviour.	MEC	2010
Eye on Asia: Luring Asian Shoppers This report gives insights into how shoppers relate to brands and what is influencing their behaviour in-store.	Charu Harish	2010
iHealth Health 3.0 represents the convergence of content, community and commerce; it's a fully interactive experience, with consumers and doctors collecting and trading information, and brands and businesses clamoring on board.	JWT	2009
MVI Insights Breakthrough - The Way Forward As 2010 approaches, one word springs to mind as more important than any other: “forward.” The work in 2010 will be to ride the fragments of economic recovery in the scaled markets of the US, Europe, and Asia while capitalizing on resurgent growth in places like China. As this edition of Breakthrough Insights addresses, finding this growth will require new approaches – not repeats or optimizations of our old strategies.	MVI	2009
MVI Insights Breakthrough - A Look At The New Retail Landscape MVI looks at the changes that have taken place within the retail landscape.	MVI	2009
Global Glance Executive summary of TRU's global study of teens profiling global teens; offering key lifestage and cohort insights; and contrasting teens in developed and emerging markets.	TRU	2009
Change Bite - 10 Changes For 2009 Previous downturns have produced vast swathes of creativity, and many companies have flourished through them. There is no reason why, armed with the right information, and changes, brands cannot seize ChangePoints and take a leadership role in 2009.	Desiree Lim	2009
Shopper Decisions Made In-Store A new global shopper study, “Shopper Decisions Made In-Store” (SDMIS,) reveals what's truly happening in the world's retail shopping aisles.	OgilvyAction	2008
Pink Pages: the TNS Vietnam Marketing Book Vietnam is one of the most exciting consumer markets in Asia, with a largely rural population of 85 million undergoing rapid change and poised to see strong migration to cities. TNS's lavishly illustrated reference book provides a feast of facts and figures on the country, and will benefit the nation's children into the bargain.	TNS	2008
Change Bite - 10 Changes For 2008 A change report pinpoints irreversible shifts that are taking place in society at large - media, politics, the environment, entertainment, marketing and branding, consumer behavior and attitudes. We use changes as nuggets of inspiration for finding ChangePoints - radical new ways to engage with consumers. As such, this Change report should act as a stop sign that forces reappraisal of how you do things.	Guillaume Pagnoux	2008
Changing Nature of 'Face' Bates 141 China in partnership with Sina.com, Nielsen Online & Hylink Advertising recently undertook a nationwide online survey to understand the age old value of 'face' in the new changing China. Even as China modernizes and embraces new values, 'face' is a value Chinese people still hold dear to their hearts - Nearly 80% of the respondents feel 'face' is worth pursuing.	Sourav Ray	2008
China's Prosumers India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market. Marketers from across the world and within India are betting high on these two aspects of the country. But these are also the two most critical characteristics of India that every marketer must examine carefully and get a real understanding of in order to make it a success in this country. India is big but is India one whole piece of a homogeneous market?	Sophie Su, Kunal Sinha	2008
Consumers In The Real China In mid 2006, Ogilvy Discovery & Mindshare Insights embarked on an ambitious project to unravel consumers, understand their relationship with brands and the media, and study the retail environment in the low tier towns of China.	Ogilvy Discovery	2007
The Dictionary of Change In 2008, Asia will inject more wealth into the global economy than any other part of the world. The shifts are titanic and as The Change Agency, I believe Bates 141 is better suited than any other integrated agency to rise to the challenge. This book is a testament to our change culture and the importance we place on delivering change thought leadership to inspire our employees whom we call “Change Agents”.	Bates 141	2008
Engaging Consumers' Brains: The Latest Learning Marketers are fascinated with cognitive neuroscience, and understandably so. New brain imaging techniques seem to promise access to deeper insights into how people think about brands and what motivates their purchases. But more valuable to marketers than any brain-imaging tool are the advances neuroscience has provided in our understanding of how the brain works. In light of this new knowledge, they may choose to reconsider and refine their approaches to advertising and brandbuilding.	Graham Page	2007
Families Manage Life's Little Pleasures To Cope With Inflation This July 2008 Research International (RI) poll of more than 1300 people in six countries sought to determine how people were coping with the latest round of inflation increases.	Research International	2008
I Am Not Rich But I Deserve It The changing nature of the luxury goods & services consumer in China.	BatesAsia China	2007
India - Consumers, Culture & Contexts Everyone says that the Indian market is booming. From Friedman to Prahalad, they talk about opportunities across the pyramid – from top to bottom. The challenge for marketers and communicators remains this – how does one come to grips with the diversity that is India?	Kunal Sinha	2005
Landor's 2009 Trends Forecast The troubled economy is on everyone's minds these days. It's affecting companies and consumers around the globe - and, by extension, brands. How will brands fare next year? Which will stand strong? Which will fail? And how will this impact our lives? Will we eat healthier foods, travel to India for medical treatment, choose more sustainable products? To find out, we interviewed 12 of Landor's experts on topics from consumer spending to real estatedevelopmenst in Dubai.	Landor Associates	2009
Microtrends: The Small Forces Behind Tomorrow's Big Changes Bill Gates, Tony Blair and President Clinton are among those who have listened closely to Mark Penn's analysis. In Microtrends, you'll understand why so many influential leaders have sought Mark Penn's counsel. Mark Penn highlights everything from religion to politics, from leisure pursuits to relationships. Microtrends will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.	Mark Penn	2008
The New Antisocial Right around the time that Elvis was singing "I'm so lonesome, I could cry," Jean-Paul Sartre was writing the immortal words "L'enfer c'est les autres" (Hell is other people). There you have the two extremes. Across time and geographies, people have had to find a balance between their need for contact with others and their need for personal space, a balance between their individual interests and the interests of the wider community they live in.	Marian Salzman	2007
The Power and the Glory A first-of-its-kind study of the global Indian through a uniquely Indian proprietary tool, Brand ChakrasTM, by JWT India, reveals the centrality of "work is worship" and identifies hot Chakra Payoffs that brands across categories can use.	Mythili Chandrasekar	2007
Three Generations, One Big Market: A New Segmentation of India India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market. Marketers from across the world and within India are betting high on these two aspects of the country. But these are also the two most critical characteristics of India that every marketer must examine carefully and get a real understanding of in order to make it a success in this country. India is big but is India one whole piece of a homogeneous market?	Dheeraj Sinha	2008
What's The Word? Spurred on by the realization that no advertising can match the impact of an unsolicited testimonial, marketers around the world are seeking ways to leverage the power of word of mouth. But if they go too far in trying to manipulate this form of communication, they risk not only negating its benefit but turning it against their brand. So how can the power of personal recommendation be managed effectively for brandbuilding?	Nigel Hollis	2008