|
Editor's Picks
Young at heart
The TRU Study, 2009 Global Teen Edition
TRU, 2009
Teenage kids around the world balance opposing need states that are fairly common wherever they are, and provide a key for brands seeking to unlock their enormous spending power. Yet this definitive annual study also uncovers some stark contrasts between those in developed and emerging markets. The latter group may be more local and family-orientated for now, but they aspire to the same lifestyle as their wealthier peers.
In-store targets
Eye on Asia: Luring Asian shoppers,
Charu Harish, Grey, 2010
Perceived value seekers, function firsts, ‘new’ brand enjoyers, individualistic believers and status seekers are all segments describing different types of shopper in this Asia-wide study. Understanding their attitudes and how they shop is crucial to converting their interest into purchase – not least at a time when many are still experiencing guilt, uncertainty and fear.
|
Also in Consumer insightsSee all
- Ogilvy, 2010
Ogilvy and Communispace team up to make sense of the effect that the recession has had and will have on Americans.
- Kantar, 2010
Who are the leading thinkers currently inspiring researchers? Here is Kantar’s list.
- FITCH, 2010
FITCH forecasts how changing consumer needs will shape tomorrow’s supermarkets.
- MEC, 2010
MEC asked experts from inside and outside WPP to comment on how the financial crisis and other global forces will shape future consumer behaviour.
- MEC, 2010
MEC asked experts from inside and outside WPP to comment on how the financial crisis and other global forces will shape future consumer behaviour.
- Grey, 2010
Charu Harish, Regional Communications Planning Director for Grey, offers insights into how shoppers relate to brands and what is influencing their behaviour in-store.
- JWT, 2009
Technology is changing the way doctors practice medicine and empowering consumers to take health and wellness into their own hands.
- Magdalena Wong, 2009
A study from Added Value which seeks to understand the Chinese market from a generational perspective.
|