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Editor's Picks
 Channeled wisdomReview Preview 2010-2011MEC, 2011
If you haven't already read it thoroughly, it's not too late to dip into MEC's interactive guide to the big media trends that are shaping 2011. Covering the gamut of paid, owned and earned media from Facebook fan pages to cricket's IPL, Review Preview consists of articles contributed by MEC people around the world. Looking backwards as well as forwards, it sets out to make sense of the ‘shifting sands' media-watchers sometimes have to cope with as another year dawns. Gamification, data analysis, interactive TV and ‘touch and play' all figure.   Life's rich tapestryWassup,Ogilvy & Mather Asia Pacific, 2011
Take 20 correspondents immersed in the culture of 14 Asian countries and what do you get? Answer: a magazine replete with pen-portraits, trend snippets, first-hand accounts and observations from around the continent. In Shanghai Xu Ming studies the behaviour of supermarket customers; in Pune Antriksh travels to ‘unconventional places'; and in Manila, Filipinos are raging against capital punishment. A glimpse into lives across the region, without the air miles.
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Also in Consumer insightsSee all
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Wing, 2012
Family plays an important role for Hispanics. They celebrate birthdays with home cooked meals, they care for their elders and want to be happy together.
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Millward Brown, 2012
A meaningful difference is one that is considered to be important —one that provides a brand with a meaning that is likely to have an influence on a person’s brand choice.
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Added Value, 2012
Does it make a difference to the consumer if a brand is premium or luxury?
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Added Value, 2011
Should the luxury industry admit defeat and never embrace sustainability? We think not for several reasons.
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MEC, 2011
No matter what kind of a student you once were, you never stop being one, even when you grow up. It comes through in little ways and this is especially so, when you are out shopping.
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Added Value, 2011
One of the biggest challenges of consumer research is that it is often focused on the present; consumers tend only to play back what they are currently experiencing and what they know is going on around them right now.
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Fitch, 2011
In the beginning, there were places we visited to have a look around and buy stuff from the racks of stock vying for our attention. This model worked pretty well for centuries, and was still the relevant scenario less than 20 years ago when everybody seemed to know where they fitted in. Life was SIMPLE.
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