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Logo - BrandZ

BrandZ: Martin Guerrieria
Public relations: Lucy Edgar


Beyond Trust: Engaging Consumers in the
Post-Recession World

About TrustR

TrustR is a new metric for understanding and strengthening
the bond between consumer and brand. Developed by Millward
Brown and The Futures Company, to help brands flourish despite
the scepticism of this post-recession world. The premise
is simple. Trust alone is no longer enough. Trust must be
paired with a new element - Recommendation. Trust + Recommendation = TrustR.


For further information or to enquire about a TrustR Brand Workshop, please contact Peter Walshe at Millward Brown.