Beyond Trust: Engaging Consumers in the
TrustR is a new metric for understanding and strengthening
the bond between consumer and brand. Developed by Millward
Brown and The Futures Company, to help brands flourish despite
the scepticism of this post-recession world. The premise
is simple. Trust alone is no longer enough. Trust must be
paired with a new element - Recommendation. Trust + Recommendation = TrustR.
For further information or to enquire about a TrustR Brand Workshop, please contact Peter Walshe
at Millward Brown.