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Contacts

BrandZ: Peter Walshe
Public relations: Miquet Humphryes
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Find out more about BrandZ

Introduction

Key Metrics
Brand Valuation
  • Our methodology uses three key components to calculate brand value.

    Step 1: Intangible Earnings
    Step 2: Brand Contribution
    Step 3: Brand Multiple

  • BrandZ Methodology (video)
    Cristiana Pearson, Millward Brown Optimore explains the methodology behind the BrandZ Top 100



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