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BrandZ: Peter Walshe
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BrandZ Top 50 Most Valuable Chinese Brands 2013

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Brand Importance Rising
Despite Dip in Top 50 Valuation

Overseas Market Entrance
Increases Across Many Categories

Top 50 Brand Portfolio
Outpaces China Stock Market Index


  Download the full rankings/analysis:

Welcome to the annual WPP BrandZ™ Top 50 Most Valuable Chinese Brands.

The 2013 edition marks the third year that we've published this definitive study of brand valuations, analysis and insights.

The results again show that brands are becoming stronger and more important in China.

The study examines many of the key issues shaping China's most valuable brands and the Chinese market.

The report includes:
  • Highlights of the extensive data and analysis
  • Trends and Insights
  • The Top 50 ranking and analysis
  • Profiles of each of the Top 50 brands
  • Best practices for building brands in China
  • Resources
For all the details, analysis and pictures please download the full report in English or Chinese.

Interactive mobile and iPad versions as also available.

Each brand has its own individual story and to tell them we have put together 50 short films - one on each of the brands in the rankings.

Methodology and Valuation by Millward Brown Optimor