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Logo - BrandZ

BrandZ: Martin Guerrieria
Public relations: Lucy Edgar

BrandZ Top 100 Most Powerful Brands

In conjunction with The Financial Times, Bloomberg and Datamonitor, Millward Brown Optimor has developed the BrandZ Top 100 Most Powerful Brands.

Unlike other studies, the BrandZ Top 100 Most Powerful Brands fuses consumer measures of brand equity with financial meaaures to place a financial value on brands.

At its simplest, brands that have more loyal customers have higher values, and brands with high voltage are likely to have much stronger growth prospects.

Cover - BrandZ 2010 Full Report

BrandZ 2010 Full Report (pdf)

To book a meeting to discuss the financial value of your brand, please contact Peter Walshe or Cristiana Pearson

Want to compare data? You can find previous BrandZ reports here.