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BrandZ: Martin Guerrieria
Public relations: Lucy Edgar
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THE BRANDZ™ TOP 75 MOST VALUABLE GLOBAL RETAIL BRANDS 2018





The 2018 study reveals:
  • THE COMBINED VALUE OF THE BRANDZ™ TOP 75 RETAIL BRANDS 2018 IS $1,017,460 MILLION.
  • AMAZON LEADS THE TOP 75 RANKING.
  • 'PURE RETAILERS' ARE HEALTHIEST AMONG TOP 75.
  • RETAIL BRANDS HAVE BEEN GROWING BRAND VALUE 35% FASTER OVER 10 YEARS THAN NON-RETAILERS.
  • INNOVATION IN SERVICES, LINKING ONLINE AND OFFLINE, IS HELPING BRANDS STAND OUT.
  • “A GOOD DEAL” HAS OVERTAKEN “LOW PRICES” AS SHOPPERS’ BIGGEST PRIORITY.
  • HAVING A STRESS-FREE EXPERIENCE IS ALMOST AS IMPORTANT AS PRICE.
  • PERSONALIZATION IS HELPING BRANDS JUSTIFY A PREMIUM AND AVOID PRICE WARS.
  • VOICE-CONTROLLED DEVICES PROMISE TO TRANSFORM CONSUMER LOYALTY.
  • CHINA IS SHOWING WHAT’S POSSIBLE IN SPEED, ONLINE WITH OFFLINE AND SEAMLESS SHOPPING.

The report features in-depth analysis of the strengths of each of the Top 75 brands, commentary from sector leaders from around the world, insights from Kantar Consulting about the future of retail across the globe and observations from WPP company retail experts around the world. Download the report here.