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What is BrandZ?
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BrandZ:
Peter Walshe
Public relations:
Miquet Humphryes
BrandZ in Action
Since its launch in 1998, brandz has built a rich dataset which allows us to focus on critical issues across categories and countries.
Breaking the rules
(pdf, 4.8 Mb)
Building the Auchan Brand in Russia
Beyond trust: new TrustR metric
(pdf, 600kb)
Engaging consumers in the post-recession World
From Airlines to Hairlines
(pdf, 150kb)
The importance of Digital Consumers
From Vow to Wow
(pdf, 130kb)
The Value of 'Voltage'