Landor’s Russian Consumer Report 2014
by Landor Associates
It’s been more than 20 years since the fall of the Soviet Union, and the Russian consumer has come of age. No longer in awe of the West or the shiny novelties it calls “brands,” Russian consumers are becoming increasingly savvy about what they buy and receive in return. Make no mistake—Russia won’t simply be following a well-trodden path; the road it takes will be all its own.
Eighteen months after Landor’s doors opened in Moscow, we are publishing the first installment of our Russian Insights Program: the Russian Consumer Report 2014. Looking at 11 areas—from service to innovation and e-commerce to social attitudes—our report provides fresh insights into the Russian consumer: who they are, what they expect, and how they make decisions.
Armed with these results, Landor is well prepared to deliver creative, insight-driven solutions that solve real business challenges and open doors to new opportunities for our clients in Russia. Dancing with the Big Bear can be risky, but with a solid understanding of the Russian consumer we’ll be better prepared to succeed and thrive.
So, what are you waiting for? We’d love to share the learnings from our Russian Insights Program with you. If you’re interested, please contact us at RussianInsights@landor.com