Landor's 2010 Trends Forecast: Market Trends and their impact on Brands
In 2009, bling-bling officially conceded to bargain bin. Companies began touting chic “recessionista” style, and we gathered around the family dinner table to celebrate our return to basics. Sobered and shaken, we said goodbye to copious credit and settled into the carefulwith- cash lifestyle.
Even if 2010 ushers the flush times back in, the lessons we’ve learned from financial necessity are here to stay. So what’s next? We asked nine of Landor’s branding experts to dust off their crystal balls.
In 2010 we’ll see the social web take the spotlight as we learn to filter noise and concentrate on connections. It’s clear that mobile technology has the potential to link people in ways the personal computer can’t approach. Will the phone screen become the first screen?
And what about the world’s growing love affair with green? Will 2010 be the year of the green car—and will sustainability save Detroit? Consumers are driven to buy earth-friendly in all categories, and as their wallets get fatter, we’ll hear them clamoring for more choices.
And tourists the world over are taking control of their travel to an unprecedented degree—using a plethora of websites to learn from each other’s experiences, refusing to pay extra for amenities, and demanding sustainable practices.
Maybe we can’t really foresee the future, but we’re sure 2010 has some surprises in store. So pop a bottle of bubbly, light some firecrackers, and check out our predictions for the coming year.
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- Mich Bergesen on financial services
- Alex Do on social media
- Peter Knapp on airlines
- Jason Little on design
- Russ Meyer on green
- Susan Nelson on consumer spending
- Scott Osman on corporate social responsibility
- Lulu Raghavan on hospitality
- Luc Speisser on food and beverage