Every year in China, we predict a period of unprecedented change for the 12 months ahead, and all indications are that 2017 will be no exception.
In the Year of the Rooster, we expect more of everything for the world of retail: bigger challenges, but also bigger rewards; heightened consumer expectations, and greater wins for the retailers and brands that meet them and even greater ones for those that exceed them.
Change has become the only constant in the Chinese market, and that change is happening faster than ever.
This makes retailing an enormous challenge. The retail sector is at the nexus of the biggest forces shaping people’s lives: digitization, brand building and a rebalancing of the Chinese economy away from manufacturing towards services and consumption.
To help you focus on what’s most important right now, we’ve distilled this vast ocean of change into 8 key retail trends in China for the Year of the Rooster. These are the areas we think you and your teams should make your top priority.
We’ve drawn on the unparalleled insight into the Chinese retail market of Smollan and WPP organisations.
To learn more about Chinese New Year and how this national holiday unlocks year-round opportunities for brands and retailers, download this informative and visual BrandZ™ study: www.wpp.com/chinanewyear.
We hope this will help develop your insight into China, and help you better understand the ever-changing business of retail in this dynamic market.
Here’s wishing you a very happy and successful Year of the Rooster.
Gong xi fa cai.