With the continued rebalancing of the Chinese economy, 2016 could be characterised as another year of change for China.
The Year of the Monkey, 2016, is also set to be another year of Chinese transformation, as China continues down the path of becoming more of a consumption rather than a manufacturing economy.
The Chinese retail sector is at the intersection of much of this transformation and, with the rapid growth of e-commerce, Chinese retail is changing and adapting fast.
To help you focus on what is important, we have synthesized the multitude of change into 8 key retail trends in China for the Year of the Monkey that we think you and your teams should be thinking about and creating strategies to address.
No one has more experience in the field, at the sharp end of retail, than the Smollan and Always partnership, with activities in retail field marketing and activation in well over 600 cities from one side of China to the other.
To learn more about the Chinese New Year and how the holiday unlocks year-round brand and retailer opportunities, download this informative and visual BrandZ™ study:
We hope that this will help develop your insight into China, and help you better understand the fast-changing business of retail in China.
Wishing you a very happy and successful Year of the Monkey.