The Future of Marketing
The Future of Marketing
is a collection of commentaries from 50 CEOs of some of the world's most successful businesses - who were asked to answer one simple question: 'What role do you see marketing playing in the future success of your company?'
The companies represented in the book range from sectors as diverse as fmcg, telecoms, fashion and retail. Companies encompass those more than a century old such as HJ Heinz
and Procter & Gamble
, to Innocent
who have been around for barely a decade; from the giants of the financial or retail world like Barclays
, to the not-for-profit world of Barnardo’s
and Friends of the Earth
. AG Lafley, Steve Ballmer, Richard Branson, Charles Dunstone and Sir Terry Leahy are just some of the inspirational thought leaders featured.
Compiled to celebrate The Marketing Society's 50th Anniversary, the book provides a fascinating insight into the potential of the discipline. From the prospective benefits of technological advances, and ongoing customer evolution; to the importance of sustainability and true marketing leadership, this book highlights some clear common themes and provides some real food for thought for current and future marketers.
The Future of Marketing is an essential business book, whatever sphere of industry you operate in.
To order your copy of this limited edition, coffee table book (priced at £29.99 + p&p) simply click on the Buy Now button below and settle back to enjoy a great read. Or why not take a look at our list of contributors, and a few of the spreads, in the virtual copy of the book below.
(from the Marketing Society)
What people are saying about The Future of Marketing
'What better way to seek advice about commercial success than to ask the commercially successful. 50 men and women whose answers are the product of their own achievement give marketing the significance it deserves.
' -- The Rt Hon the Lord Heseltine CH
'This book constitutes the most compelling and concise case for the role of marketing. Ignore at your peril.
' -- John Hegarty
The Marketing Society is a not-for-profit organisation owned by its members. It was founded in 1959 to provide a forum for senior marketers to exchange ideas and share best practice. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. Today the Society has a membership base of nearly 3000 senior marketers, across a broad spectrum of companies and sectors, based throughout the UK and abroad.
IN ASSOCIATION WITH ACCENTURE