Space Race

by Jim Taylor (Mediaedge:cia)

Publisher: John Wiley & Sons, 2005

Total Communications Planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?

This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today.

Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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About the Author

Jim Taylor is Planning Partner at Mediaedge:cia’s Central Planning Group.

A Cambridge graduate, he founded Nota Bena, South Africa’s first media strategy agency and now the country’s second largest planning unit.

Jim now develops communications planning across Europe for clients such as VISA, Beiersdorf and SABMiller.