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BrandSimple - How the Best Brands Keep it Simple and Succeed

BrandSimple - How the Best Brands Keep it Simple and Suceed

by Allen P. Adamson (Landor Associates)

Publisher: Palgrave MacMillan, 2005

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In today’s hyper-competitive marketplace, in which brands are extended to the breaking point and complex marketing theories compete for attention, it seems more difficult than ever to create successful brands.

BrandSimple offers a refreshingly simple solution: Bring back the basics of good branding. Build your brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies.

Drawing on his years of experience with working with some of the world’s top brands, Adamson shows how to simply and effectively communicate your brand’s message. He also gives a behind-the-scenes look at his work with traditional names such as Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right - and wrong.

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About the Author

Allen P. Adamson is Managing Director of Landor Associates New York.

He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Philip Morris and Verizon, and has appeared on The Today Show, CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today and BrandWeek.