Truth, Lies & Advertising

Truth, Lies and Advertising, by Jon Steel (WPP)

by Jon Steel (WPP)

Publisher: John Wiley & Sons, 1998

A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumers, and agency creatives.

The message of the book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients.

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About the Author

Jon Steel is a writer and strategist, whose job is to provide strategic and creative direction to WPP group clients and agencies alike.

Prior to joining WPP, he spent 10 years as Vice-Chairman and Director of Account Planning at Goodby, Silverstein & Partners in San Francisco.

His new book, "Perfect Pitch," will be published by John Wiley & Sons in November, 2006.