The Future of Men

by Marian Salzman, Ira Matathia, Ann O'Reilly (JWT)

Publisher: Palgrave MacMillan, 2005

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next: Trends for the Near Future show how the role of men has evolved and what it means for business and our culture.

This is a revealing exploration of a market in flux - comprising half the population of the world-men. The authors show that the new definition of male is a result of complex social, biological and economic influences that will revolutionize how we define and reach the 'new' male market.

• Buy now from Amazon.com
• Buy now from Amazon.ca
• Buy now from Amazon.co.uk
• Buy now from Amazon.de
• Buy now from Amazon.fr
• Buy now from Amazon.co.jp

Tools
Print page
E-mail page

About the Author

One of the world’s leading strategists and futurists, Marian Salzman is EVP, Director of Strategic Content at JWT, where she spearheads the agency’s consumer insights, trend reports and thought-leadership, and directs JWT’s strategic internal and external communications worldwide.