More Bull More

by Jeremy Bullmore (WPP)

Publisher: NTC Publications, 2003

In the revised and updated edition of his classic book, Behind the Scenes in Advertising, Jeremy Bullmore draws on nearly 50 years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing.

The book includes more than 70 short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

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About the Author

Jeremy Bullmore is one of the marketing industry's most respected (and plagiarised) thinkers.

His first job was as a trainee copywriter at JWT, becoming copywriter, producer, creative head, head of television and chairman.

He was a member of the JWT worldwide board, chairman of the Advertising Association, and Board member at WPP and the Guardian Media Group plc.