WPP tops website poll

IR magazine has once again rated WPP's online annual report No.1 in its yearly study, beating major corporations such as Procter & Gamble, Thomson Reuters, Berkshire Hathaway and China Mobile. The study tests which websites allow the quickest access to a company's story and key pieces of financial data; each site has just three minutes to make its mark on the judges.

The magazine remarked, "some websites rely on content, others on style. WPP excels at both and combines them exceptionally well." WPP's site was the only one to receive two 10-out-of-10 scores from the judges, who called the site "a masterful agglomeration of technique, style, thoughtfulness and strategic use of the channel." The site has finished first and second in previous studies.

Read the report at www.wpp.com/annualreports/2008.

This article was originally published in issue 31 of The WIRE, WPP's global newspaper (July 2009)