WPP at Cannes 2009
REPORT BY JOHN O'KEEFFE, WPP WORLDWIDE CREATIVE DIRECTOR.


Despite widespread predictions of a recession-led creative downturn, WPP increased its tally of Lions. We also increased our lead over the third placed group and, more importantly, closed the gap very significantly on our chief rival. A 'top two' appears to be emerging. So we have a clear target in sight and we know what we have to do.

The results, based on the Cannes judging system (10 for Grand Prix, 7 for Gold, 5 for Silver, 3 for Bronze and 1 for all shortlists) are as follows:

1st.  Omincom - 1205 points (148 statues)
2nd. WPP - 911 points (109 statues)
3rd.  Publicis - 843 points (101 statues)

We accumulated a total of 109 Cannes Lions across all the Cannes categories, including the Media Grand Prix for JWT Japan for Kit-Kat.

We were represented by over 124 offices from all over the world.

Congratulations to all our winners. Good luck everyone for 2010.


2009 CANNES - Overall Results
  Grand Prix Gold Silver Bronze Total Statues
Ogilvy 0 2 16 13
31
JWT 1 5
9
11 26
Y&R 0 1
5 12 18
Grey 0 1 4 12 17
Mediacom 0 1 2 1 4
Maxus 0 0 0 2 2
The Partners
0 1
0 1
2
Landor
0 0
0 2
2
Bridge Worldwide 0 1 0 0 1
Chi & Partners 0 0 1 0 1
Wunderman 0 0 1 0 1
The Brand Union 0 0 1 0 1
ADK Tokyo 0 0 0 1
1
Mediaedge:cia 0 0 1 0 1
Taivas Helsinki 0 0 0 1 1
WPP 1 12
40
56
109

CYBER

Gold - Cyber
Ogilvy Dusseldorf for Duesseldorfer Tafel E.V. "Donate a meal"
• Bridge Worldwide Cincinnatti for Procter & Gamble's Pringles

Silver - Cyber
Ogilvy New York for Environmental Defense Fund "Polar Bears"

Bronze - Cyber
JWT New York for A Diamond is Forever "Unbreakable Kiss"

DESIGN

The Partners London for Richard House "Office Games"
JWT Mumbai for Maharashtra Janavikas Kendra "Street to School"

Silver - Design
Ogilvy Shanghai for Garmin GPS "Loop, Weave & Zigzag"
Y&R Bangkok for Glammer Education "Let's start"
CHI & Partners London for Carphone Warehouse "X-factor"
The Brand Union Stockholm for Karlsson's Gold Vodka "Karlsson's Gold"

Bronze - Design
Landor Associates Dubai for Aswaaq "Aswaaq Supermarkets Brand Identity"
Landor Associates Cincinnati for P&G "Global Handwashing Day Identity"
JWT Singapore for WWF "Shark, Calf and Crocodile"
Ogilvy Mumbai for Nalini Prabhakar "Art Restoration"
JWT Mumbai for Sulekha.com "Arjuna the Archer"
The Partners London for Mr Singh's Bangras "Mr Singh's Bangras"
• Taivas Helsinki for ATRIA "Good Mood Fabric"

DIRECT

Bronze - Direct
JWT New York for De Beers Diamonds "Unbreakable Kiss"

FILM

Gold - Film
JWT Mumbai for The Times of India "A Day in the Life of Chennai"
Y&R Auckland for Breast Cancer Research Trust "Dying Old"

Gold (Campaign) - Film
JWT New York for MTV "Airport" and "Phone"

Silver - Film
Cheethambell JWT Manchester for John West "John West Row"
JWT Buenos Aires for Nestle/Frigor Icecream "V"
Ogilvy Shanghai for Semir "Gymnastic"
Ogilvy New York for Environmental Defense Fund "Polar Bears"
Ogilvy London for MTV "Cribs"

Silver (Campaign) - Film
Ogilvy Bangkok for Kasikornbankgroup "Long" / "Quick"
JWT Beijing for Nokia "Ping Pong" / "Match"

Bronze - Film
Ogilvy Tokyo for Alfine Co. "Beauty Bowling"
Ogilvy Amsterdam for Orange Babies "Welcome to the World"

Bronze (Campaign) - Film
• Uncle Grey Arhus for Fakta "Self Checkout" / "Beep"
• Ogilvy Toronto for Shreddies Cereal "Graph" / "Letters"

MEDIA

Grand Prix - Media
JWT Japan for Nestle's Kit Kat

Gold - Media
MediaCom Mumbai for P&G's Gillette

Silver - Media
Shalmor Avnon Amichay/Y&R Interactive Israel for Colgate
Ogilvy London for Fanta/Coca-Cola
MediaCom Mumbai for P&G's Gillette
Mediaedge:cia London for Morrisons
Grey London for British Heart Foundation
Wunderman Brazil for Land Rover
MediaCom London for T-Mobile
Grey New York for Penguin Books

Bronze - Media
Maxus Mumbai for Tata Sky
Grey Paris for MK2
Maxus India for Nokia
Shalmor Avnon Amichay/Y&R Interactive Israel for The AidsTask Force
JWT Japan for Nestle's Kit Kat
Ogilvy & Mather Bangalore for SAB Miller
Uncle Grey Denmark for Unilever's Axe
Shalmor Avnon Amichay/Y&R Interactive Israel for Orange
MediaCom London for T-Mobile
JWT Costa Rica for Kraft
Shalmor Avnon Amichay/Y&R Interactive Israel for Colgate
Ogilvy Frankfurt for ANAD
ACW-Grey Israel for Volkswagen

OUTDOOR

Gold - Outdoor
Ogilvy Stockholm for UNA (10 ads)

Silver - Outdoor
JWT Guangzhou for Huawei
JWT Sao Paulo for J&J
JWT Chile for Mattel
JWT Singapore for WWF
JWT Shanghai for CEPF
O&M Mumbai for Perfetti
Ogilvy Johannesburg for Pfizer
Ogilvy Beijing for New Citizen Program

Bronze - Outdoor
Grey Paris for P&G's Febreze
O&M Bangalore for SAB Miller
Ogilvy Frankfurt for ANAD
Uncle Grey Denmark for Unilever
Matos Grey Sao Paulo for GSK
Ogilvy South Africa for Nike
JWT Italy for MUF
Ogilvy Frankfurt for SAP
Grey Barcelona for Comercia Arge
Grey Paris for SHS
ADK Tokyo for IKEA

PRESS

Gold (Campaign) - Press
Grey Paris for SHS Teen Clothes "Boy" / "Girl"
JWT Singapore for WWF "Tree" / "Earth" / "Shark" / "Calf" / "Crocodile"

Silver - Press
Grey Buenos Aires for Cover Girl "Anime"

Silver (Campaign) - Press
Ogilvy Mumbai for Perfetti van Melle "Cave-Man" / "Diver" / "Tourist"
Ogilvy Paris for Nestle/Perrier "Beach" / "Nightclub" / "Tennis"
Ogilvy Bangkok for Wusthof "Pig" / "Cow" / "Fish"
Prolam Y&R Santiago for Colgate Maxfresh "Peter" / "I Knew" / "Damn"
Ogilvy Johannesburg for Nike "Steps" / "Bench" / "Bus Stop"
Y&R Dubai for Land Rover "Salmon" / "Venison" / "Eel" / "Lychee"
Ogilvy Johannesburg for Greenpeace "Asteridae" / Seethe" / "Aurora"
Ogilvy Santiago for Unicef "Folders Yellow" / "Folders Blue" / "Folders Orange"

Bronze - Press
Y&R Bangkok for Oishi "Book"
Ogilvy Cape Town for Volkswagen SA/Golf R32 "Ball"
Y&R Kuala Lumpur for Volkswagen/Golf ABT "Catapult Launcher"

Bronze (Campaign) - Press
JWT Guangzhou for Sunlife "Dog" / "Hedgehog"
Ogilvy Singapore for Unilever "Hugs" / "Whale Cow" / "Purple Caterpilla" / "Recipe Book"
Grey Buenos Aires for P&G / Febreze Pets "Sofa" / "Flowerpot" / "Shoes"
Rainey Kelly Campbell Roalfe/Y&R London for Land Rover "Boat" / "Cows" / "Digger"
Ogilvy Shanghai for Garmin GPS "Weave" / "Zigzag" / "Loop"
Grey Argentina for Dietrich "Rent a Car I" / "Rent a Car II / "Rent a Car III"
Y&R Dubai for Harvey Nichols "Cats" / "Rockets" / "Birds" / "Dogs" / "Fire Extinguishers" / "Fender Bender"
Y&R Bogota for Tampa Cargo "Truck" / "Train"
JWT Milan for MUF "The Bill" / "The Waking Up" / "The Shot"
Rediffusion Y&R Gurgaon for Bharti Airtel "Engineer" / "Housewife" / "Tourist"
JWT Shanghai for CEPF "Global Warming" / "Automotive Pollution"
Y&R New York for National Disaster Search Dog Foundation "Patrick Conlon" / Maria Mchugh" / "Roy Torres"

PROMO

Silver - Promo
JWT Beijing for Nokia "Game of Death"
Y&R Singapore for Oxford Fajar "Save the Words"

Bronze - Promo
JWT Beijing for Nokia "Game of Death"

RADIO

Silver - Radio
Grey Istanbul for Google

Bronze - Radio
Y&R New York - Office Depot (2 ads)
Grey South Africa - Shark Life
Rediffusion Y&R Mumbai - America India Foundation

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