Time for action
By Tim Hipperson, G2 Joshua UK

As the technological revolution gathers scale and speed, consumers expect a brand’s social engagement to be ubiquitous and they want everything now – or as close to now as possible.

To help brands meet these expectations, agencies need to shift from developing creative executions to nurturing consumer communities; from delivering push communications to creating pull interactions; and from managing campaigns to facilitating conversations.

Most people recognise this need for a new agency model – we’ve been talking about it for years. Is it now a matter of do-or-die?...

This article was first published in AdMap on 1st Dec 2010
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About the author:
Tim Hipperson joined G2 Joshua in March 2010 to drive forward the agency's expertise in a fast changing, data-driven world. He has a deep understanding of how digital integration shapes customer experience combined with over 20 years of marketing agency leadership experience.

Previously instrumental in turning around RMG Connect, he successfully built its proposition in strategic planning, data and analytics, and digital technology platforms and was a former global director of digital relationship marketing at FCBi, and CEO of MRM London, (McCann-Erickson WorldGroup.)

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