Work in Progress: 10 Trends for 2010
by JWT

As we approach a new decade, you'll find that many of the trends we cite are consequences of the Great Recession. Technological, demographic and geopolitical changes are also key drivers.

JWT's "10 Trends for 2010" is the result of quantitative, qualitative and desk research conducted throughout the year. It also pulls from the input of more than 50 trendscouts around the world. The trends explored here, which we believe have significant weight and momentum, are likely to be with us for a while.

In this trendletter:

• Executive Summary
• Searching for Stability
• Reading the Fine Print
• Maximum Disclosure
• The Devil Wears Packaging
• It's BIC, and It's Bigger Than Ever
• Trickle-Up Innovation
• Retooling for an Aging World
• Life in Real Time
• Location-Based Everything
• Visual Fluency
• Whatever Happened To ...
• (A Review of our 10 Trends for 2009)

Purchase the 32-page report or go to www.jwtintelligence.com