AnxietyIndex Quarterly:
The Best Brand Responses to the Recession

After almost a year spent surveying brand and consumer response to the recession through AnxietyIndex.com, JWT found that only a handful of the 350 examples collected across 24 countries truly stood out.

"Creating innovative work isn't easy in any economic climate; it's even harder when marketing budgets are low and risk aversion is high. Our AnxietyIndex Brand Hall of Fame salutes 10 of the most notable responses to the recession that we've seen. We believe these will hold up in years to come as case studies of work that transcend typical approaches to a downturn. Our third AnxietyIndex Quarterly explains why we think so."


For more, visit AnxietyIndex.com.