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Editor's Picks
 Cutting throughHow should you take TV advertising clutter into account?Millward Brown, 2011
Getting noticed on TV is getting harder and harder in many markets, thanks mainly to the level of clutter on air in the form of channels available and the volume of advertising screened. Brazil, Spain and the Philippines are among the worst offenders. But while the natural reaction for advertisers is to spend more money, that might not be the wisest course…   The art of leadershipChina’s creative genius: The leadership secrets of Shenan Chuang, CEO, Ogilvy & Mather Greater China, 2010.
She’s the co-founder and chair of the China 4As, as well as being CEO for one of the biggest agencies in the world’s most exciting growth market. Shenan Chuang is also an art lover who set up the O Gallery inside her agency as one of her first moves on taking charge in 2003. She chose Beijing over Shanghai because “it would be tougher”. In this interview with China International Business, Chuang spills the beans on her meteoric rise and the challenge of creative leadership. |
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Millward Brown, 2011
While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads.
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Y&R, 2010
Y&R CEO Roberto Justus, a TV star, socialite and published author - as well as being boss of his country's biggest ad agency, tells Andrew Downie that the time has come at last for Brazil to fulfill its potential.
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JWT, 2010
JWT's annual look into the crystal ball for key trends in the year ahead.
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Shiv Moulee, 2009
India should not be regarded as a single country by advertisers, as consumers respond quite differently in its diverse markets.
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JWT, 2009
JWT identifies ten brands which have responded to the recession in an outstanding way.
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JWT, 2008
The future of the ad agency could be in nurturing ideas, says William Charnock after visiting the TED - Technology, Entertainment Design - conference.
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Duncan Southgate, 2009
What can advertisers realistically expect from online targeting, and how should they make their decisions?
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Matthew Fan, 2008
China's undeveloped rural market is about to be on the receiving end of a huge boost from central government spending, providing an exciting new opportunity for advertisers.
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