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Editor's Picks
 When Rory met TEDLife Lessons from an Ad ManRory Sutherland, 2009
In this hugely entertaining presentation to the TED conference, Rory Sutherland ponders the subject of intangible value, and how it can be created by advertising. He muses on how Frederick the Great persuaded the German people to eat potatoes by pretending to guard them; why smiley faces can be more influential in speed enforcement than financial penalties; and describes how a campaign for Shreddies, which is square shaped, launched a new diamond variant by tipping each piece of cereal on its corner. He ends with a quote, "Poetry is when you make new things familiar and familiar things new," remarking that this could be a definition of advertising.   We sell or else.David Ogilvy televised address, 1950s.
As OgilvyOne launches a contest to find the World's Greatest Salesperson, what could be more timely than a look at the classic David Ogilvy footage in which he describes why advertising must sell - and why direct response was his 'first love'. |
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Y&R, 2010
Y&R CEO Roberto Justus, a TV star, socialite and published author - as well as being boss of his country's biggest ad agency, tells Andrew Downie that the time has come at last for Brazil to fulfill its potential.
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JWT, 2010
JWT's annual look into the crystal ball for key trends in the year ahead.
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Shiv Moulee, 2009
India should not be regarded as a single country by advertisers, as consumers respond quite differently in its diverse markets.
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JWT, 2009
JWT identifies ten brands which have responded to the recession in an outstanding way.
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JWT, 2008
The future of the ad agency could be in nurturing ideas, says William Charnock after visiting the TED - Technology, Entertainment Design - conference.
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Duncan Southgate, 2009
What can advertisers realistically expect from online targeting, and how should they make their decisions?
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Matthew Fan, 2008
China's undeveloped rural market is about to be on the receiving end of a huge boost from central government spending, providing an exciting new opportunity for advertisers.
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Hamsini Shivkumar, 2005
The hope and desire of the brand team are that the agency creative will bring some magic... and create a global advertising idea (which could become a global communication idea if it is 'big' enough).
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