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Marketing insights

Research findings and other insights on topical advertising and marketing communications issues from WPP marketing professionals worldwide

Cover image from The Dictionary of Change by Bates 141

The Dictionary of Change ^NEW
By Bates 141

Dictionary compiled by Bates 141 identifying new words and phrases that entered into common parlance during 2008.

Action Planning: How to Follow Up On Survey Results to Implement Improvement Strategies^NEW
by Sharon Parker, Mike Schroeder and James Fairfield-Sonn
Avoiding the Three Deadly Sins ^NEW
by Tom Kinnaird and Hal Movius
WPP at Cannes ^NEW
Report by Robyn Putter
Atticus Awards - International Thinkers Line Up For Atticus Prizes ^NEW
The Group’s top talent in original thinking gathered in London on 3 September 2008 to pick up their Atticus awards from WPP CEO, Martin Sorrell.
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market ^NEW
Nigel Hollis
Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site ^NEW
Bill Hunt and Mike Moran
Strategic Database Marketing
Arthur Middleton Hughes
Make Friends, Don´t Pitch Them ^NEW
Millward Brown, August 2008
What´s in Store for Store Brands
Millward Brown, July 2008
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It ^NEW
John Gerzema and Ed LeBar, 2008
BrandDigital: Simple Ways Top Brands Succeed in the Digital World ^NEW
Allen P. Adamson, 2008

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