Privacy Policy

We have updated our Privacy Notice for this website. Please click here to review.

WPP acquires digital agencies, Midia Digital and I-Cherry, in Brazil

13 May, 2010

WPP announces that it has acquired the entire issued share capital of Midia Digital and I-Cherry, two of the leading digital agencies in Brazil, specialising in digital marketing and search marketing respectively.

Both founded in 1995 and based in Curitiba and Sao Paolo, Midia Digital employs 91 people and clients include HSBC, O Globo, Porto Seguro, J&J, Magazine Luiza and Tecnisa. I-Cherry employs 34 people and clients include Petrobras, Lopes, Terra, and Guia Mais.

Revenues of Midia Digital and I-Cherry for the year ended 31 December 2009 were $5.3 million, with gross assets at the same date of $1.5 million.

The acquisitions of two of the leading digital agencies in Brazil is central to WPP’s overall strategy to expand its capabilities in the digital, direct and interactive disciplines and to strengthen its presence in faster growing markets like Brazil and the overall Latin American region.

Feona McEwan, WPP  
T. +44 020 7408 220

Acrobat Document wpp_pressrelease_midia_digital_may10_guid6364c19de.pdf

Tools Print page E-mail page Press Releases Reading Room Get Acrobat Reader

WPP Annual Report & Accounts 2017

WPP Annual Report & Accounts 2017
WPP Sustainability Report 2016/2017

WPP Sustainability Report 2017-2018
WPP Pro Bono Work 2017

Pro Bono 2017