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WPP Digital acquires stake in Yield Software Inc., a marketing software provider

4 June, 2008

WPP Digital announces that it has acquired a minority stake in Yield Software, Inc. (“Yield Software”), an innovative web-based technology suite for managing internet marketing.

Yield Software has its headquarters in San Mateo, California and secured US$6.0 million in Series B funding, with WPP investing US$1.8 million. WPP joins lead investor Draper Fisher Jurvetson and existing investor WashingtonVC.

This investment continues WPP's strategy of investing in more targeted and measurable forms of advertising and strengthening its capabilities in digital media technologies.

Feona McEwan, WPP  
T +44 (0)20 7408 2204

Acrobat Document WPP_PressRelease_YieldSoftware_Jun08_guidf9d9c3f65.pdf

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