Cohn & Wolfe acquires majority stake in European technology PR agency AxiCom

8 April, 2008

New York/London – Cohn & Wolfe, a leading global public relations agency, today announced that is has acquired a majority stake in AxiCom, a premier pan-European technology public relations agency. Terms of the deal, which is effective immediately, were not released.

AxiCom manages public relations for companies in enterprise computing, wireless and mobile, telecommunications, consumer technology, and digital media. Its client list includes among others: Actix, Brightcove, BT, Dell, Kineto, Linksys, Real Networks, Sling Media, Shoretel and VMware. AxiCom currently operates in seven European countries and employs over 80 people. The company was founded in 1994 by Julian Tanner.

“We are thrilled to have Axicom join the Cohn & Wolfe network.” said Donna Imperato, Chief Executive Officer for Cohn & Wolfe. “We’ve been searching for the best technology firm in Europe to complement our expertise in the U.S and China. Axicom, by far, offered the most impressive team of professionals among the many agencies we considered. They have a brilliant team of senior counselors throughout their European network.”

Cohn & Wolfe instantly becomes a technology communications force globally with this strategic acquisition. Across its global network, Cohn & Wolfe’s client list already includes some of the world’s most well-known technology brands such as Hewlett-Packard and Panasonic as well as a number of companies pioneering new ways to deliver information, communication and entertainment across multiple devices. AxiCom adds an even broader base of clients and great depth and skill in consumer technology and business-2-business communications. As a successful, multi-disciplined technology agency, AxiCom provides Cohn & Wolfe with a platform to reinforce and extend its offering in key areas of the technology market in the UK, Europe, the U.S. and China.

“Joining forces with Cohn & Wolfe provides AxiCom with greater reach and enables us to become part of a rapidly growing global agency that is focused, as we are, on fast-growing and disruptive clients,” said Julian Tanner, Chief Executive Officer of AxiCom. “The future of PR belongs to those agencies who can help their clients become forces for change; both AxiCom and Cohn & Wolfe embody this approach and together we form an agency which can apply this globally across the key technology, healthcare, consumer and corporate sectors.”

AxiCom will continue to be run by its existing management team led by Julian Tanner, CEO of AxiCom. They will report into Cohn & Wolfe global CEO, Donna Imperato. AxiCom will be known as AxiCom Cohn & Wolfe.

About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.
The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit:

Eric Litchfield
Cohn & Wolfe

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