KnowledgeBase Marketing acquires 51% stake in DataCore in the US
26 March, 2007
WPP announces that its wholly-owned operating company KnowledgeBase Marketing, a leading database marketing solutions company, has acquired a 51% stake in DataCore Marketing Inc. (“DataCore”) a specialist in combining strategic marketing, data and fulfilment services.
Founded in 1992, DataCore is based in Kansas City, Kansas and employs 119 people. Clients include Bayer Environmental Science, H&R Block, Hill’s Pet Nutrition, John Deere, Michelin and Novartis.
DataCore’s unaudited revenues for the year ended 31 December 2006 were US$14.85 million, with gross assets at the same date of US$13.02 million.
This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.