The social and environmental impact of the work we undertake for clients is one of our most important CR issues.
Our goal is for WPP to be a centre of excellence for environmental and social communication.
Three areas of our work are significant:
- Sustainability in marketing: marketing campaigns for products that offer environmental and social benefits.
- Social marketing: campaigns with social or environmental objectives, usually undertaken for government or non-governmental organisations.
- Cause-related marketing: linking brands to charities, usually through a donation for every product purchased.
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Water
coop
Y&R Italy |
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Forest Fire
WWF
Ogilvy Bogota |
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Team 28 Mosaic
RadioShack
Mindshare Chicago | |