Latest news
Highlights from 2010
48% Women in senior management
£48.9m invested in training and development
97,714 of our people received WPP share awards through our Worldwide Ownership Plan
2,100 of our senior client leaders have participated in our Maestro training programorldwide
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23% reduction in CO2 emissions per head since 2006
£14.3m donated to charity, equivalent to 1.7% of pre-tax profits
11,000 hours of meetings held via our videoconferencing network by our companies in 2010
80% of our buildings to have energy-efficient light fittings by the end of 2011 |
WPP ranked in the top 50 Green Companies in the World WPP has been ranked 41 out of 500 of the worlds largest companies for its green credentials. Newsweek's 2011 Green Ranking compares the worlds largest companies environmental footprint (including greenhouse gas emissions and water use), management (including environmental policies, initiatives, controversies) and disclosure (including company reporting and involvement in transparency initiatives), and highlights the firms that are leading in environmental performance. The study is conducted in partnership with leading environmental-reseach organisations, Trucost and Sustainalytics. For more information visit
Newsweek's 2011 Green Ranking.
JWT – Social Good – September 2011
JWT has issued a report exploring trends in Social Good, or the drive to be responsible citizens and effect positive change.
The report is a result of quantitative, qualitative, and desk research carried out by JWTIntelligence in partnership with EthosJWT. It explores four key macro trends that represent the driving forces in social good today:
- The End of Goodwashing: Today's consumers expect greater accountability from nonprofits as well as brands involved in cause marketing - e.g., exactly where the money is going and what impact it's having. More transparency will mean more focus on effecting real change and less "goodwashing."
- The Rise of Shared Value: More corporations are starting to shift their business models, integrating social issues into their core strategies. The aim is to create shared value, a concept that reflects the growing belief that generating a profit and achieving social progress are not mutually exclusive goals.
- Creative Urban Renewal: As the global population becomes more urbanized and cities boom, brands are becoming key partners in enabling creative strategies for urban renewal-improving local environments, adding beauty or helping to bring communities together.
- Ripping a Page From the For-Profit Handbook: Nonprofit organizations are increasingly adopting for-profit tactics, fusing social consciousness with business acumen and focusing on achieving visible change.
Read the
full press release. The full report is available
on WPP.com
WPP ranked among top companies for corporate sustainability
WPP has been included in the Dow Jones Sustainability Index (DJSI) for the second consecutive year. The DJSI tracks the performance of companies that lead the field in corporate sustainability. It is a prestigious index that is widely used by responsible investors and others. We scored particularly highly in four categories: code of ethics for advertising, ethical conduct, labour practice indicators and environmental reporting.
The criteria used to compile the DJSI evolve each year and since it uses a ‘best-in-class' approach, our position can be affected by other companies significantly improving their score. To remain in the Index we may need to further develop our approach and extend the amount of information we disclose.
WPP agencies help BP create a world record attempt for London 2012
Multiple WPP agencies including Ogilvy, Hill & Knowlton, Landor and Mindshare have been working with BP Target Neutral, as the Official Carbon Offset Partner to London 2012, to launch a unique offer to offset the carbon footprint of travel to the Games of every ticket holder who registers, at no cost.
Next year, millions of spectators will converge on London from all over the world to watch the Olympic and Paralympics Games. The carbon footprint made by their journeys will amount to 400,000 tonnes: that's the equivalent to the amount of carbon emitted by 85,743 cars on the road per year.
BP seeks to help London 2012 meet its aim to be the most sustainable Games possible and set a new offset world record in the process, by introducing millions of new people around the world to the Target Neutral scheme where they can learn about ways in which they can reduce and offset their carbon footprint from everyday travel.
Ticket holders should visit
www.bptargetneutral.com/london2012 or
Facebook page to register their journey to the Olympics and be part of the most sustainable Games possible.
OgilvyEarth publish sustainability report 'Mainstream Green: Moving sustainability from niche to normal from niche to normal' by Graceann Bennett & Freya Williams Recent research into the green marketing space has revealed a gaping disparity between what consumer's say they intend to do and what they actually do when it comes to living and shopping sustainably. OgilvyEarth call this the Green Gap. This Gap is not just a concern for environmentalists but also for many of the world's leading corporations who have staked their futures on the bet that sustainability will become a major driver of mainstream consumer purchase behaviour. OgivlyEarth's study illustrates a fresh insight into the factors behind the Green Gap and identifies a host of innovative ways we can begin to close it. For the full report visit
http://www.ogilvyearth.com/wp-content/uploads/2011/05/OgilvyEarth_Mainstream_Green.pdf
Ogilvy Singapore receives BCA Green Mark Award
Ogilvy Singapore is the proud recipient of the BCA Green Mark Award (Gold PLUS). The BCA Green Mark (Gold PLUS) is the ultimate award of its kind in Singapore, with only 1, or at most 2 companies receiving it each year. The stringent assessment includes energy efficiency, water efficiency, environmental protection, and indoor environmental quality. With the BCA Green Mark Award (Gold PLUS) under their belt, Ogilvy has once again proven themselves to be a company that doesn't just 'talk the talk', but 'walk the walk'.
WPP ranked in top 10 UK companies in FTSE4Good ESG Rating WPP has been rated as one of the top 10 UK companies in the FTSE4Good ESG Rating. This is a new rating system that measures companies on their environmental, social and governance practices. The assessment is based on information in the public domain so also reflects the breadth of our CR reporting. We achieved a score of 4.6 out of 5, making us joint seventh in the UK. Aviva, BT, Capita, Diageo, RSA Insurance, Northumbrian Water, GlaxoSmithKline, Lloyds Banking, National Grid and Unilever are the other UK companies listed.
To find out more or to see a full list of regional leaders, visit
http://www.ftse.com/analytics/ftse4good-esgratings/Home.aspx.
WPP site ranked 5th for accessibility by SiteMorse assessment We aim to make our website, including our online CR report as accessible as possible. In Q2 2011 our site was rated 5th out of 558 sites assessed for accessibility by SiteMorse, FTSE All-Share report that is published quarterly. See
www.sitemorse.com.
WPP's ninth Corporate Responsibility Report published WPP's ninth Corporate Responsibility Report has been now been published. It contains information on our approach to social, ethical and environmental issues, and showcases examples of CR related creative work across the Group. The report is available online at www.wpp.com. A limited amount of printed copies are available for clients and other interested parties. Contact Harriet Miller at WPP London,
hmiller@wpp.com