Founded in 2006, Conexance specializes in customer knowledge and purchasing behavior predictions based on proprietary statistical models.
The company developed the first behavioral database of mail order purchasers, retailers, newspapers, magazine subscribers and donors in France.
Conexance markets prospecting, reactivation, retention and multichannel data enrichment solutions.
Founded on a Big Data architecture system, Conexance offers more than 25 million individual buyers, qualified by 1 billion business transactions from over 500 data retailer partners.
In 2014, Conexance developed new behavioral databases and digitized its panel of services. Behavioral data are available on a digital marketing platform.
Conexance received the Entrepreneur of the Year Award in the Future Company category in 2009, and is ranked 29th by Express EY in their 2014 Future Corporation ranking.
Conexance joined WPP in July 2016.