222 Merchandise Mart Plaza
Suite 250
United States

(T) +1 312 951 4100
(F) +1 312 951 4845

Office Detail

TRU is the global leader in tweens, teens and twenty-somethings. For more than 25 years, we’ve provided the insights that have helped many of the world’s most successful companies and organizations develop meaningful connections with young people. Our work has led to the development of countless new products, groundbreaking marketing campaigns, and flourishing brands.

TRU pioneered the field of youth research. More importantly, we continue to innovate. We're at the forefront of developing new and better methods for researching young people and sharing those insights with clients.

The vision TRU established in 1982 continues to guide us today: To provide an unparalleled expertise in the youth market and to offer our clients virtually unlimited methods for thoroughly researching and understanding tweens, teens, and twenty-somethings. Notably, TRU's approach is unfailingly strategic, delivering insight that drives our clients' understanding as it builds their businesses. Consistent with this approach, TRU is frequently called in to be strategic consultants on, and architects of, clients' youth-marketing efforts.



Branding & identity
Data investment management
Demographic marketing
Youth marketing



global teen research
Market research
Millennial research

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