Berger House
36-38 Berkeley Square
United Kingdom
(T) +44 (0)20 7408 2204
(F) +44 (0)20 7499 1537

Regional Offices

North America

Company Detail

Ownership   Subsidiary
Status         Active

The Store - WPP's Retail Practice - provides expertise, support and added value to client initiatives and projects in retail and fast-moving consumer goods.

The Store is a knowledge-sharing resource that builds on collective skill sets across WPP companies to help clients navigate the changing landscape of shifting shopping behaviour, format development, technology, and sales activation.

The Store hosts global retail workshops and conferences that bring together retailers, brand manufacturers and industry leaders to showcase best in class and discuss innovations and issues in retail.



WPP knowledge communities


Consultation on retail/FMCG initiatves
Customer development & shopper insights
Database of presentaions & industry papers
Global retail workshops & conferences
Support for pitches & strategic projects

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