The Exchange Lab (theexchangelab.com), part of GroupM Connect, is One for All. One company connected to the world’s largest programmatic digital media marketplace. The company’s Meta DSP – Proteus, unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency for advertisers.
Proteus, a creative and innovative trading platform, is integrated into eight of the largest and most respected DSPs including; MediaMath, AppNexus, and The Trade Desk. This unique technology creates a holistic view of the media ecosystem providing advertisers with greater audience reach, scale, campaign insights and cost saving efficiencies.
Founded in 2007, The Exchange Lab serves more than 700 clients across 50 markets worldwide with offices in London, New York, Chicago, Los Angeles, Toronto, Montreal, Vancouver and Singapore.