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The Data Alliance is WPP’s data practice and is responsible for helping brands and their agency partners connect diverse information sources, tools and human expertise. Our services focus on client business needs, with scalability, repeatability and responsibility remaining at the core of what we do.
Launched in 2010, we are a group of 200 people, comprising of consulting, operations and R&D teams in London, New York, Seattle, Palo Alto, Madrid, Dubai, Johannesburg, Cape Town, and Buenos Aires. In addition, we leverage experts from the wider WPP network, including world leaders in market research, CRM, media and digital technology to deliver a holistic perspective that is grounded in the realities of what data exists – market by market – and how it can be used by WPP clients.
We are data and technology solution-neutral strategists and integrators. Data Alliance consultants bring deep knowledge of and relationships with leading technology vendors from IBM and Adobe to Twitter, Facebook and Google. We also act as a bridge for partnerships with non-WPP agencies and market research providers.