2 Reid Street
(T) +27 51 447 8250
Smollan is a Fieldmarketing company, focused on providing Field Sales, Retail Execution, Activation and Measurement solutions for a vast spectrum of well-loved consumer and retail brands.
For over 80 years the Smollan organisation has invested in and developed the field marketing capability to help brand owners sell more. We pride ourselves on ensuring that we are globally contemporary while continuously cultivating local commercial understanding, capabilities and relationships to deliver operational excellence in each individual market.
We have four core service offerings:
• Sales – Field Sales, Van Sales, In-store sales, order entry and outbound contact centre based sales in either a dedicated or synergised format across a broad range of channels.
• Retail Execution – Merchandising, Point of Sale execution, Category management, and related in-store execution activities in either a dedicated or synergised format
• Activation – In-store activation, sampling, demonstrations, events, Point of Sale management and storage.
• Measurement – Category management, optimization, retail audit and mystery shopping.
There are several factors that enable Smollan to contribute to and execute our clients’ strategies successfully:
o Trade Insights and relationships
o An extensive footprint in key D&E markets
o A driving sales culture
o A focus on analytics to drive performance
o A full value chain that allows synergy between the different parts of the supply chain e.g. distribution, merchandising and activation