plista is a pioneer when it comes to innovative solutions for targeted digital advertising and content distribution in editorial environments. With its data-driven content and advertising platform, the Berlin company has been successfully bringing advertisers and media together since 2008 and is the leader in its segment in several international markets. With its specially developed real-time Recommendation Technology, plista is able to deliver both content and advertising that matches the interests of the individual user – on all channels (online, mobile and in apps) and across all devices (desktop PCs, tablets and smartphones.)
Around the world, thousands of premium websites are working successfully with plista. With the optimal presentation of content and advertising, publishers benefit from long-term traffic growth, longer user visit duration and the additional monetisation of their digital products.
Numerous DAX companies, NGOs and leading online retailers and agencies rely on plista for advertiser sites. The advertiser product portfolio includes innovative online and mobile solutions for performance, content, and brand marketing. The combination of user-centric delivery in premium editorial environments with the native and rich media advertising formats of plista enables advertisers to address users seamlessly and efficiently throughout the entire customer journey.
plista has 180 employees and is active in a total of 10 international markets (DE, AT, CH, NL, ES, CRO, SLO, PL, UK and AUS). Additional market entries are being planned.