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What is plista?
plista is a pioneer when it comes to innovative solutions for targeted digital advertising that accompanies the entire advertising impact chain for consumers. The Berlin-based company brings advertisers and publishers together via its data-driven content and advertising platform. Its specially developed targeting and real-time optimization technology enables plista to control both content and advertising in line with the interests of the individual user.
Thousands of premium websites successfully work with plista. By using the plista recommendation and advertising technology, i.e. optimally delivering content and advertising, publishers benefit from sustainable traffic increase for free as well as additional monetization across all channels (online, mobile & apps). Therefore, plista creates proprietary inventory through its specially developed, innovative Recommendation Widgets and advertising formats. Because they are embedded into the user’s natural reading flow, plista products achieve the best results possible, both for website and app publishers, as well as advertisers. The plista product range extends from performance marketing to branding, including solutions for Content Distribution and Native Advertising. Numerous DAX companies, NGOs and leading e-commerce companies rely on plista. The company employs 130 people and operates in seven international markets (“DACH”-area, ES, CRO, SLO, NL).