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Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.
PSB, South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and Multinational corporations operating in the Indian Sub-continent, South East Asia & The Middle East. The South Asia is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-Marsteller (B-M), Asia Pacific.
PSB is a part of Y&R Brands and WPP (NASDAQ:WPPGY), More information is available on www.psbresearch.in
Public relations & public affairs
Capital mkts comms
Crisis & issues management
Positioning & monitoring