Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that helps clients understand and mould public opinion to negotiate some of their toughest challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

PSB, South Asia office was established early 2011 in Gurgaon, in the National Capital Region of India and serves blue-chip clients comprising of leading Indian & transnationals corporations as well as leading political parties and candidates aspiring for a public office in the Indian Sub-continent & South East Asian region. The office is led by Ashwani Singla, MD & CEO, Asia and formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-Marsteller (B-M), Asia Pacific.

PSB is a part of Y&R Brands and WPP