Ogilvy Pride is the LGBT specialist PR & marketing consultancy of Ogilvy & Mather Group.
Shifts in social attitudes and the considerable spending power of LGBT people provides huge opportunity for brands. In order for a global brand campaign to be truly strategic in its communications consideration of minority consumer audiences, such as LGBT, is now key.
Through using the scale of our global network and best in practice marketing communications of Ogilvy & Mather Group, we produce LGBT marketing campaigns that have depth and reach.
Ogilvy Pride is the first global agency partner of Stonewall, the UK’s largest LGBT rights charity, and Ogilvy & Mather Group was recognised by the Humans Rights Campaign Organisation which awarded the agency a 100% score in its Corporate Equality Index 2015.
The LGBT community is a consumer group valued in excess of $3 trillion dollars globally. Through harnessing the consumer spending power of LGBT individuals in brand marketing and communication programmes, we ensure that our work delivers business results. We develop LGBT marketing campaigns, consult on pride event and LGBT charity sponsorships and partnerships, maximise the communication of your employer diversity credentials, and provide training.