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TO CHANGE BEHAVIOR YOU MUST FIRST UNDERSTAND IT
The goal of healthcare communications is to change behavior, for the good of patients, providers, and our clients. Whether the goal is increased adherence to chronic medications, earlier diagnosis of severe illness to increase early treatment, or improving the connectivity between discharge and outpatient services in severe mental healthcare, our goals are the same: create more functional, more health-positive behaviors.
As an industry, we excel at understanding what is happening; the real trick is understanding why, and how.
At Behavioral Insights, we specialize in linguistic and ethnographic research that catalogs the whats, whys, and hows to give our clients the insights needed to create a meaningful impact through their communications.
Why do we work so hard to find out what makes people tick? Give us a call to find out!
changing the discussion between healthcare professionals and patients for a
Content for medical education
ethnography in the physician's office, hospital, pharmacy, and patient's ho
numerous primary publications on communication and medicine in top-tier jou
partnerships with thought leaders from leading academic centers
Patient advocacy and education
physician-patient communication and sociolinguistics
Proprietary, reality-based methodologies