WPP



24-28 Bloomsbury Way
London
WC1A 2PX
United Kingdom


(T) +44 (0)20 7126 5000
(F) +44 (0)20 7126 5001


Office Detail

Millward Brown, a global leader in marketing research, is well known for pioneering many of the industry's most innovative research methodologies and techniques to assess and track advertising and brand performance.
Recognised as a leading authority in advertising, marketing communications, media and brand equity, Millward Brown is a valued adviser to leading marketers throughout the world. Millward Brown offers a full qualitative and quantitative research service in 50 countries working across a wide range of industries and categories. We help companies understand consumer demand and drive their brands and services forward at local, national and global levels.
Our commitment to innovation is grounded in an extensive research and development programme, robust validation, and an unrivalled knowledge management system.


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Consumer Insights



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Services

Brand & business strategy
Brand & customer experience
Consumer needs & values
Creative development and campaign evaluation
Market research
Marketing accountability & brand valuation
Media effectiveness
ROI & forecasting


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