MUV was born with more than 10 years of history and experience in the mobile market. It all began at Mobile Department of F.biz, advertising agency, in which were developed over a thousand projects - many of them awarded - for the market’s major brands in partnership with mobile operators and mobile device manufacturers. This department grew, matured, and with it came MUV, WPP Group’s subsidiary company, independent of F.biz. MUV is fully focused in mobile and has a team specialized in building bridges between mobile operators, device manufacturers and advertisers. From this triad, MUV’s goal is to promote innovative business, generating positive results for the entire chain. Currently MUV has offices in Brazil and in the United States, as well as mobile marketing campaigns in more than 45 countries. We are MUV. Mobile is in our DNA.