Suite 400, 3333 Warrenville Road Lisle IL 60532 United States (T) +1 630 505 0066 (F) +1 630 505 0077
AfricaAsia PacificEuropeLatin AmericaMiddle EastNorth America
Ownership Subsidiary Status Active
Millward Brown (www.millwardbrown.com) is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 87 offices in 58 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.
Consumer Insight
Brand & business strategyBrand & customer experienceConsumer needs & valuesCreative development and campaign evaluationMarket researchMarketing accountability & brand valuationMedia effectivenessROI & forecasting