Millward Brown (Marketing & Planning Systems)

Marketing & Planning Systems (MaPS)
850 Winter Street
United States

(T) +1 781 642 6277
(F) +1 781 642 9508

Office Detail

MaPS is a strategic marketing research and consulting firm to Fortune 500 companies. We provide an innovative business consulting approach to our quantitative and qualitative research engagements, leveraging our breadth of experience and advanced statistical modeling capabilities. Our commitment to these principles has enabled us to develop long term, in-depth relationships with our clients.MaPS is committed to leveraging the incredible diversity of experiences and backgrounds of its professional staff. MaPS consultants bring a wealth of industry and functional expertise to all client engagements, and have completed projects focused on all components of the marketing mix. Our project staffing and knowledge-sharing processes are designed to ensure that all clients reap the maximum value from the combined wisdom of our team



Data investment management


Consumer insight


Brand & business strategy
Brand & customer experience
Consumer needs & values
Creative development and campaign evaluation
Market research
Marketing accountability & brand valuation
Media effectiveness
ROI & forecasting

Tools Print page E-mail page Reading Room Get Acrobat Reader