MetropolitanRepublic started out as an ad agency, a little over three years ago, and became part of the WPP group mid 2009. But we don't really think of ourselves as an ad agency anymore. We create all kind of things, some of which are ads. It's not that we're saying the ad agency is dead (which seems to be the fashionable thing to say at the moment), just that we're evolving. Advertising is one-way. Communication is a two-way street. And our ability to accurately measure the temperature of the country and create conversations that resonate with our complex society is what has contributed to our phenominal growth in this short period of time.
South Africa is not an easy country to have a conversation with; it has many languages, moods and idiosyncrasies. But that's also what makes it such an exciting place to create work for.
Currently we work with clients like FNB, Wimpy, SAB Miller, Tiger Brands, Aveng Group, Galaxy & Co., Anglo Platinum and MTN, Africa's largest cellular network. We've created some pretty successful campaigns for them. And with success, of course, we mean business success. The kind of real, measurable success that grows businesses, creates jobs and delivers profits. The way we see it, creative work is work that sells.
We could tell you a lot more about ourselves here. But the best way to get to know us better is to come spend some time with us and see for yourself.