8 Shenton Way, #08-02 Temasek Tower
Singapore
068811
Singapore
(T) +65 6232 5454
(F) n/a


Regional Offices

Asia Pacific


Company Detail

Ownership   Subsidiary
Status         Active


Meritus Analytics is an analytics and Business Intelligence centre of excellence (ABICE) set up by the WPP through GroupM based out Bangalore, India. Meritus services are focused on improving "Marketing Effectiveness” for its clients. Meritus services include marketing data management that helps in providing a view of all marketing KPIs and underlying investments; building statistical models; and dashboards for marketing decisions. The Meritus team brings together a practice that leverages the best of domain understanding, statistical techniques and technology to provide best in class service in marketing analytics.


Contacts



Categories

Data investment management
Media investment management
Technology marketing



Services

Analytics
Business Intelligence
Business Sciences
Consumer Durables & Packaged Goods
Dashboards
Knowledge Process Offshoring
Marketing Data Management
Reporting Services
Retail
ROI
Telecom





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